ARIF M TRUE 

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In 2019, I was commissioned by two e-commerce platforms to develop original audio idents for a series of product-focused short films. My role involved composing, mixing, and mastering 15–30 second sound pieces tailored to each campaign, ensuring the sonic elements resonated with the visual style and brand identity of the client.

The pieces titled Ice Cream and Sirens exemplify this approach. Ice Cream was crafted to reflect the film’s ‘sickly sweet’ aesthetic—an overindulgent, saturated tone mirrored through warped melodic textures. In contrast, Sirens aimed to evoke a fluid and mysterious soundscape, complementing the campaign’s ethereal, water-inspired visuals.