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In 2019 I spearheaded the creation and development of Sezar Fashion’s online retail brand specializing in women’s apparel, overseeing the crafting of brand identity, website design, and user experience, as well as defining campaign goals. 

All content was shot and edited independently. Managed the outsourcing process by selecting specialized freelancers in Facebook marketing, photography, and modelling, ensuring effective collaboration and communication with influencers. 

I worked closely with digital tool providers and marketing experts to devise bespoke planning strategies, including partnerships with Facebook marketing specialists, e-commerce email clients, and the Wix development team.

Customer feedback was systematically analysed and applied to continuously enhance website functionality.

In 2020, sezarfashion.com became one of WIX’s highest revenue-generating clients, achieving gross monthly revenue of £28,000