ARIF M TRUE 

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At Culture Shift, a technology company providing reporting software for universities and workplaces, I was hired as the Social Media Executive. My primary responsibility was to establish key KPIs for organic social media and implement a cohesive strategy to manage and grow the company’s platforms. I led the creation of new campaigns and optimised existing content across LinkedIn, Twitter, and Instagram. 

I significantly increased engagment, followers, and engagement rates. For example, the average weekly impressions rose from approximately 5,000 to 12,000 after my strategy was introduced. I also contributed to lead generation for event attendance by designing tracking systems and user journey maps to help partner companies better understand their audiences. 

Additionally, I delivered successful brand awareness campaigns for events such as Black History Month and Mental Health Awareness Week, involving cross-collaboration with numerous UK brands. 

I also recorded, managed, and atomised all content for The Culture Shift podcast, where I engaged with industry professionals including the BBC’s former Diversity Director Toby Mildon, Whistleblowers UK, Elevate UK, and Manchester Pride.