ARIF M TRUE 

IN 2025, I was commissioned by Adidas for their 2025 Manchester Marathon national campaign, having been selected as part of Manchester’s first ‘Creator Network’ hosted by Factory International. 

My initial involvement began with collaboration with the Adidas Stockport marketing team, where I produced social media assets for the Adidas x Factory International event. I was lead producer on a small team to create the running in Motion 2025 trailer.  This included organising talent, a Director of Photography, and runners for the shoot. I handled post-production, including sound design and advised on video editing. 

In addition to my production responsibilities, I served as the second lead on the curation committee for the event. In this role, I was responsible for the event’s opening, audience outreach, and artist liaison, ensuring smooth communication and execution across all creative and logistical elements for the 2025 event.

The event was a great success in it’s curation and audience turn out, I spoke at the event on the community outreach, mental health and artist curation.