ARIF M TRUE 


| Marketing & Digtial Campaign Work.00.
01.
02.
03.
04.
Info
Sezar Fashion
Culture Shift
Adidas Manchester Marathon
Senses & Community Projects
| Production & Audio Work05.
06.
07.
08.
09.
Earthy Organics
Blessings
Sirens / Ice Cream
Pulse
Indigo Jung
   Cargo Demo Template

Digital Marketing & Production work by Arif Michael True


View the projects I have been involved with from 2014 - 2024. My work has spanned from business and client facing creatives, data & website design to independent marketing & community projects.

Arif Michael True 
arifmichaeltrue@gmail.com
Overrhyhtm.uk
01.Sezar Fashion
Head of Digital, 
Content Director 
(March 2020 – Dec 2023) 
Marketing & Digital

Sezarfashion.com



In 2019 I spearheaded the creation and development of Sezar Fashion’s online retail brand specializing in women’s apparel, overseeing the crafting of brand identity, website design, and user experience, as well as defining campaign goals. 

All content was shot and edited independently. Managed the outsourcing process by selecting specialized freelancers in Facebook marketing, photography, and modelling, ensuring effective collaboration and communication with influencers. 

I worked closely with digital tool providers and marketing experts to devise bespoke planning strategies, including partnerships with Facebook marketing specialists, e-commerce email clients, and the Wix development team.

Customer feedback was systematically analysed and applied to continuously enhance website functionality.

In 2020, sezarfashion.com became one of WIX’s highest revenue-generating clients, achieving gross monthly revenue of £28,000











02.CULTURE SHIFT

Social Media Executive & Podcast Producer
(July 2023 - Jan 2024)
Marketing & Digital
https://culture-shift.co.uk/



At Culture Shift, a technology company providing reporting software for universities and workplaces, I was hired as the Social Media Executive. My primary responsibility was to establish key KPIs for organic social media and implement a cohesive strategy to manage and grow the company’s platforms. I led the creation of new campaigns and optimised existing content across LinkedIn, Twitter, and Instagram. 

I significantly increased engagment, followers, and engagement rates. For example, the average weekly impressions rose from approximately 5,000 to 12,000 after my strategy was introduced. I also contributed to lead generation for event attendance by designing tracking systems and user journey maps to help partner companies better understand their audiences. 

Additionally, I delivered successful brand awareness campaigns for events such as Black History Month and Mental Health Awareness Week, involving cross-collaboration with numerous UK brands. 

I also recorded, managed, and atomised all content for The Culture Shift podcast, where I engaged with industry professionals including the BBC’s former Diversity Director Toby Mildon, Whistleblowers UK, Elevate UK, and Manchester Pride.


03.ADIDAS

Running in Motion Preview
Factory International
(Sep 2024 -April 2025)
Marketing & Digital.

https://factoryinternational.org/whats-on/adidas-ocnn/



IN 2025, I was commissioned by Adidas for their 2025 Manchester Marathon national campaign, having been selected as part of Manchester’s first ‘Creator Network’ hosted by Factory International. 

My initial involvement began with collaboration with the Adidas Stockport marketing team, where I produced social media assets for the Adidas x Factory International event. I was lead producer on a small team to create the running in Motion 2025 trailer.  This included organising talent, a Director of Photography, and runners for the shoot. I handled post-production, including sound design and advised on video editing. 

In addition to my production responsibilities, I served as the second lead on the curation committee for the event. In this role, I was responsible for the event’s opening, audience outreach, and artist liaison, ensuring smooth communication and execution across all creative and logistical elements for the 2025 event.

The event was a great success in it’s curation and audience turn out, I spoke at the event on the community outreach, mental health and artist curation.



04.SENSES & Community Projects.

PR & Digital Outreach. 
July 2024 - Current.
Digital & Marketing.

Sprechen Music 



Since 2019 I have been involved in continual event and exhibition curation & marketing for various small production companies in Manchester. This includes Assembly Collective, Sprechen Music & Islington Mill. 

Here I have played a large role in creating digital marketing campaigns, building audiences and reaching out to communities of artists, performers and guests to attend events and grow online platforms. I have secured radio interviews with Melodic Distraction, BBC Introducing Humberside, Islington Mill, YES MCR, Mint Lounge and others.

I have worked with Sprechen music to host events in, and created their advert campaigns for new music releases. 
I have worked with Islington Mill to bring their vision for community building through our exhbition Senses and conducted workshops with Abelton User Group for free music education at Manchester Metropolian University. 

05.Earthy Organics: 
A ritual 

Music Producer (June 2025)
Production & Audio Work

Earthy Organics


In June 2025, I was commissioned by Earthy Organics to soundtrack their lead trailer and short-form clips. The brand aimed to create a piece of content for their Igbo audience, an ethnic group native to Nigeria.

I was working on themes of ritual, heritage, and legacy. Skincare for Black and Afrodiasporic audiences is understood within the community as a marker of heritage, and the advert’s message was one of narrativising this ritualistic routine across age, space, and generation.

I produced the foley work as well as the soundtrack. The soundtrack begins softly to mirror the aesthetics of the skin creams, and builds to an empowering apex, aiming to convey growth, family trees, and vitality. The soundtrack’s mounting tension was intended to convey a sense of sonder and connection – the characters depicted are disparate but linked through their skin and routines.

I used strings, organic sounds, and traditional Igbo samples from Ekuku Agbor recordings to echo the theme of heritage, while retaining the familiar aesthetics of a clinical skincare brand soundtrack. The resulting advert was an incredible showcase of the brand’s voice and positioned it as an everyday essential for Black and Afro communities.



06.Blessings - Sam Nizzle 

Music Producer (July 2020)
Production & Audio Work

Assembly Collective



Working alongside Jon Pegler of which we co-created a music video via Big Shed Studios in Manchester. The song was a dancehall track of which I produced working over the Black Lives Matter period of 2020 with dancehall artist Alrick Charles was part of a catalogue of political music. We showcased the song “Blessings” with a large visual project. The shoot was planned, drafted and edited by Jon Pegler, myself and Artist Alrick Charles. I was responsible for timetabling the shoot, collecting the featured artists, hiring background extras, finding shoot location in 2020, contacting radio and online publishers for the release. I Managed the planning, scheduling, and editing of the shoot, including recruiting featured artists, hiring background extras, and securing a shoot location. Director/Director of Photography: Jon Pegler. Sound Designer/ Producer: Arif Michael True



07.Sirens / Ice Cream

Sound Engineer & Producer (2019)

Production & Audio Work

Bethancooke.com, banarnphoto.co.uk



In 2019, I was commissioned by two e-commerce platforms to develop original audio idents for a series of product-focused short films. My role involved composing, mixing, and mastering 15–30 second sound pieces tailored to each campaign, ensuring the sonic elements resonated with the visual style and brand identity of the client.

The pieces titled Ice Cream and Sirens exemplify this approach. Ice Cream was crafted to reflect the film’s ‘sickly sweet’ aesthetic—an overindulgent, saturated tone mirrored through warped melodic textures. In contrast, Sirens aimed to evoke a fluid and mysterious soundscape, complementing the campaign’s ethereal, water-inspired visuals.


08.Pulse

Sound Engineer & Producer 
(Sep 2025)
Production & Audio Work

https://overrhythm.uk/pulse


Pulse was a project is created by Ella Murray, Arif True, Benni Demasio, Liz Bisuga and Brit Seaton in 2025. The immersive installation of sound and visual invites us to explore the distance between the physical and emotional dimensions of speed, celebrating the internal highs that resonate deeply within the mind and body. 

I took on the role as lead audio producer for the installation, the project features a modular soundboard that audiences can interact with. By pressing buttons, participants trigger individual sounds—each drawn from a palette inspired by Manchester’s electronic music scene. 

The composition incorporates interviews with Manchester runners, translating their personal accounts of running—covering themes like anxiety, joy, flow, and transcendence—into audio fragments that could be mixed with other stems of instrumentation. The final installation was a stand out peice at the 2025 Manchester Marathon Running in Motion Exhibtion. 


09.Indigo Jung

Music Producer (2019 - 2025) 
Production & Audio Work

Overrhythm.uk



Indigo Jung is an alias I use to produce dance music. I'm a Manchester–Newcastle-based electronic composer, DJ, and sound designer working at the intersection of house, techno, ambient, and disco. My releases—such as GOD, Bathwater EP, and Disturbia—have been featured on labels including Fresh Take, Over Rhythm, and Sprechen, and reflect my aim to balance emotive atmospheres with club-ready energy.

My production style is rooted in inventive sampling, analog warmth, and a deep attention to sonic texture—ranging from tribal percussion and melodic breaks to lo-fi grit and lush basslines. Collaboration is central to my practice; I often work with producers and remixers across the UK and further afield. My tracks have appeared on a range of respected compilations and independent imprints.

Indigo Jung is both a project and an evolving space for me to experiment with rhythm, memory, and mood— Indigo Jung has been supported by Nightmares on Wax, HATE mag, Verzilla, Maslow Unknown and many more publishers. All of his projects are done with with the aim of investigating human responses to sounds, spaces and people his work intends to invite audiences to explore culture, nature and sound in a way of understanding themselves and their identities.